BC Children's Hospital

Unicycle and friends launch Building for Kids with a new brand, TV spot and DVD video.

April 25, 2007 – Healthy communities make us all more sustainable. So I was happy to participate in strategy and branding for ‘Building for Kids’. The Real Estate and Development fundraising program for B.C. Children’s Hospital.

We used the emotional power of video to drive home the need for the program and explain how it works. Thanks to an outpouring of generosity from Vancouver’s production community, not only did we get a sharp corporate presentation, we also produced and cut a High-Definition 30-second PSA TV spot.

“The emotional impact this video provides will really help us spread the word.” says BC Children’s Hospital Developmenmt Officer Leah Nyrose, “It also clearly explains how the program works.”

To view the Building for Kids TV spot, video and design, visit the brands section. Better yet, donate to Building for Kids yourself. http://www.buildingforkids.ca

Huge Thanks to:
Don Barnard – Director, Camera
Shelley Stevens – Producer
Murdine Hirsch  – Casting
Tonic Post – Debby Jenkins, Editor
GGRP – Music & Sound Design



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