It’s official. I’m booked to return to the biggest green marketing event in North America – SB’11 in Monterey. But what will I see? Who shall I meet? What toxins should I ingest to effectively anesthetize myself against the unending torrents of sustainable marketing bumf?
This is where I call upon you, dear Green Briefs readers. Simply help choose which sessions I should attend, whom I should offend and with what elixers my arm should bend, with this little survey.
Then stay tuned to the ‘Briefs for updates starting June 5th. Live vicariously as I journey to California on the Amtrak Cascades train for 30 hours, sleep in coach (or the bar car) attend four days of green marketing conferences with some of the world’s top companies and tour the Monterey environs with my bike and a rented Prius. (Long-time Green Briefs readers may experience deja-vu, as this is almost exactly what I did when attending Sustainable Brands 2008. Flashbacks here.)
Hopefully I will return with even more sustainability wisdom and deep marketing knowledge, all in the name of green. Which could be my skin colour by the time I make it back.
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