If you are a Brand Manager who thinks they can leave the sustainability stats to the green geeks, you had better think again. As activists, media and even customers start to do their homework on the issues (and your brand) you need to have more than a passing knowledge of the subject.

That’s the essence of an article I wrote for SustainableBrands.com – creators of the annual Sustainable Brands Conference.

Read the whole article here…. (or be prepared for the consequences!)


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