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#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity

Looking for the new reality at Sustainable Brands 2016

I return to this rarified world of sustainability professionals after a four year absence, looking forward to four days of immersion in systems thinking and a recharge of purpose. Not to mention beachside partying at San Diego’s Paradise Point Resort… a sort of 21st century Fantasy Island complete with golf ...

Want to save an ecosystem? Re-brand it.

Where did the Great Bear Rainforest get its name? And Is it wrong that it takes a catchy moniker to galvanize people into action? Are we so shallow that we can't look past the surface and make rational decisions based on the bear facts?

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