#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity
What does a stack of 3500 cans of food look like? Almost anything you can imagine.
Sharing the Globe 2016 experience with my client, London Drugs, made it clear that one of the conference's most persistent values is that of community. That, and cool electric car test drives...
Where did the Great Bear Rainforest get its name? And Is it wrong that it takes a catchy moniker to galvanize people into action? Are we so shallow that we can't look past the surface and make rational decisions based on the bear facts?
The real challenge of electric vehicle adoption may have less to do with technology than it has to do with brands.