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#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity

BC’s Throne Speech: Eco-Marketing bonanza, or just more hot green air?

  On February 13th, 2007, Parliament was launched with a Throne Speech that “calls for bold action to reduce greenhouse gas emissions.” Included among the politically ambitious if somewhat vague promises, were a number of concepts that should prove fertile for businesses who are already walking the walk. One that caught my ...

Organics on the street

In the middle of January, on my way to the subway, I was surprised to see an organic farm market at Union Square. Turns out this is a weekly occurrence, through the GreenMarketprogram, operated since 1976 by the Council on the Environment of New York City. Almost 200 local farmers, fishers and bakers  ...

Green grows in Brooklyn

If you take the R train from Manhattan south to Union station in Brooklyn, you emerge in a streetscape that looks somewhat less than eco-friendly. But a few brownstone-lined blocks over, on a charming street of shops, you’ll find 3R Living, a tidy boutique of recycled, re-thought and refreshing lifestyle products. ...

Unicycle Strategic Alliance Profile: J. Ottman Consulting

  A main reason for my recent visit to New York was to meet with sustainability marketing pioneer Jacquelyn Ottman, a passionate and much accredited innovator, author, strategist and public speaker who has been helping businesses, government agencies, and not-for-profit groups meet consumer needs more sustainably for nearly 20 years. ...

How Green is Manhattan?

  Imagine living in a utopian environmentalist community, enjoying a very small living space with no pesticide-drenched lawn or greenhouse gas-emitting car. Grocery shopping is done on foot and public transportation used almost exclusively. That utopian community is Manhattan. I recently traveled to New York to see just what the ...

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