Hemlock Printers wanted to make a splash at their promotional launch party. Unicycle Creative brainstormed with the client to come up with a whole new promotional product - the hPad (hot on the heels of a similarly-named tech product) that extolled the virtues of print and provided their clients with a very usable sketch pad. The whole party was themed as a technology launch, complete with secret reveal and a television commercial filmed by Director Don Barnard. Over 400 people enjoyed themselves, and continued to enjoy their hPads as they talked up Hemlock Printers for months afterward.