New Yorker Jacquline Ottman is an icon and an innovator in the world of sustainability marketing. She has now created WeHateToWaste.com, an online portal for the promotion of zero waste lifestyles and policy. To help brand and promote this site, Unicycle Creative provided a series of Lorne Craig cartoon illustrations designed to express the inclusivity and diversity of the movement. The Zero Waste Parade is used on the website, in online communications and as a design motif on reusable promotional hand towels.

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