Tags ArchivesBranding

Which need would YOUR BRAND take?

I came across this piece of urban Zen street art wisdom the other week, posted to a Vancouver telephone pole. It didn’t ask if I needed a coffee, a higher resolution phone camera or a more comfortable pair of shoes. This little sign bypassed all of that, heading straight for ...

Meet the FixFox™ Since its invention in the 1990’s, the MegaPro patented bit storage screwdriver has steadily been gaining enthusiastic acceptance from tradespeople and DIY types around the world. MegaPro inventor Hermann Fruhm came to Unicycle Creative with the challenge of naming and branding a new electric driver prototype based on the successful ...

Want to save an ecosystem? Re-brand it.

Where did the Great Bear Rainforest get its name? And Is it wrong that it takes a catchy moniker to galvanize people into action? Are we so shallow that we can't look past the surface and make rational decisions based on the bear facts?

The best organic winery brand you haven’t heard of. Yet.

The vines are so close to the driveway I could pick grapes out the car window. A rooster runs by and I wonder if I’ve made a wrong turn. Then, a short distance ahead, I see other cars parked between a farmhouse and a small rustic wooden barn. This is ...

Naming a new brand? Answer these 3 questions first.

Creating a brand is like having a child; a flash of passion followed by months of discomfort, culminating in the birth of something you hope will one day grow up to support you. Or at least not spend you dry and dent your car. Naming companies, programs or products can ...

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