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Dodge Caravan to be Rebranded in Light of Migrant Threat

The Longest-Serving Nameplate in the Chrysler Lineup is About to be Retired. The surprise move was specifically made to address changing perceptions around the name ‘Caravan’ which has been in use for 5 generations of vehicles made mostly in America since 1983. “The term ‘Caravan’ now has connotations with dangerous, ...

Three ways to make your personal brand world-ready.

Though it is the mega-corporations who dominate the headlines, small business is one of the key drivers of the sustainable world economy. In 2012, self-employment climbed 3.6 per cent in Canada, with 95,600 individuals accounting for almost 40 per cent of new jobs created in that time. And whether you ...

What makes a green product… green?

Beyond lettuce, vermillion paint and stuffed frogs, defining ‘green’ for products can be difficult. First of all, the word itself has no agreed-upon definition. Should it refer to recycled, local, energy-saving, or involve a complete life cycle assessment to the molecular level? Perhaps the solution is not to judge. What’s ...

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