In uncertain times, rebranding your company or service can offer an opportunity to reframe your business and drive new pathways to success. Or it can start a spiral of confusion and entropy from which you may never recover. If you are considering this type of ultimate brand refresh, here are ...
Marc Stoiber is a force of nature. I almost said freak of nature, but I didn’t. Not sure why, because he’s that, too. Not only did he build a dazzling career, drinking with the world’s creative elite and working on brands that would make Don Draper salivate, he threw it ...
Creating a brand is like having a child; a flash of passion followed by months of discomfort, culminating in the birth of something you hope will one day grow up to support you. Or at least not spend you dry and dent your car. Naming companies, programs or products can ...
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