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Entries from June 2007

It’s not too late to use our powers of advertising and marketing for the good of our battered Earth

June 21st, 2007 · No Comments

This article originally appeared in Marketing Magazine June 11, 2007 – These days it seems you can’t swing an endangered sea turtle without hitting an article, news item, book or celebrity endorsement of the world’s new-found environmental awareness. But when the green-tinted dust settles, what will it all really mean to our global economy–and more [...]

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Tags: Green Points of View · Published Articles · Research · Sustainable Lifestyle

Greenworks Building Supply – Doing it right.

June 8th, 2007 · 1 Comment

As home renovations and construction grows, Alastair Moore  and Pete McGee at want to help make more of that growth green. Their store, Greenworks Building Supply in Vancouver, offers a blend of eco-chic design, trade warehouse sensibility. There are various interpretations of the term ‘green building’. There are products and services that are energy efficient, [...]

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Tags: Sustainable Lifestyle · Sustainable Products