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Entries from March 2009

Green purchasing poised to thrive in meltdown… Marketers: don’t screw it up.

March 27th, 2009 · No Comments

Consumers are cutting back everywhere these days, but one 2009 study shows they intend to buy as green as ever. According to the Cone 2009 Consumer Environmental Survey, 44% of US consumers say they are making the same green purchases as when their stocks were flying, and 34% are actually more likely to purchase green [...]

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Tags: Green Points of View · Green in the Economic Downturn · Research · Sustainable Lifestyle · Sustainable Products

Recycle your brand – with an ad medium that keeps on giving.

March 15th, 2009 · No Comments

This was one of those ideas that made me wonder why I hadn’t thought of it. You have machines to sell aluminum cans of soda and plastic bottles of water, so why not offer the same convenience for recycling your empties and getting any deposit back? Turns out a Norwegian-based company called TOMRA is all [...]

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Tags: Green Politics · Green in Europe · Production · Research · Sustainable Businesses · Sustainable Products