It’s no secret that getting some of the lead out of your foot gives you better gas mileage. But just how much better may surprise you. A recent article in the Wall Street Journal on ‘Eco-Driving’ documents one woman’s gas mileage increasing from 15mpg to 21 – a saving of 40%. The techniques are simple [...]
Entries from April 2009
Marketing a kinder, gentler style of driving.
April 22nd, 2009 · 6 Comments
Tags: Environment · Green Points of View · Research · Sustainable Lifestyle
Dead Polar Bear Scale – The latest in eco-labeling.
April 10th, 2009 · 2 Comments
In an effort to stay at the forefront of environmental product communication, Unicycle Creative is proud to launch a new worldwide standard for eco-labeling, the Dead Polar Bear Scale (DPB) “It’s a way for consumers to really know what they’re buying into from a climate perspective,” Says Unicycle President Lorne Craig, “We’re all killing polar [...]
Tags: Environment · Green Points of View · Green in Europe · Research · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies





