I was a bit uncertain about going on today’s ride, what with the local daily paper predicting widespread chaos and inciting drivers to rebel against the ‘illegal’ riders. But a sunny Friday lured me down to the Vancouver Art Gallery to sketch the scene and join the mass.
This was my second such ride, and again [...]
Entries from July 2009
Critical Mass could use some critical messaging.
July 31st, 2009 · No Comments
Tags: Green Points of View · Green Politics · Sustainable Lifestyle · Unicycling
WAL-MART gets out the Big Green Stick
July 28th, 2009 · No Comments
Recently the world’s biggest retail footprint launched the Wal-Mart Sustainability Index, their new scorecard for vendors. It’s a 15-question checklist designed to provide Wally World with the information it needs to give it’s customers the straight goods on the ‘green-ness’ of the products they consume. According to sources, this list will be provided to all [...]
Tags: Research · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products
Lorne Craig interviewed by Globe-Net on the future of advertising.
July 16th, 2009 · No Comments
Last week I had the opportunity to speak with Andrew Sauder from Globe-Net, an online resource for environmental business news. It was a stimulating conversation, leading to big questions around the vision for green marketing itself. Check it out here, along with the whole Globe-Net site. It’s a resource that will definitely be in my [...]
Tags: Green Points of View · Green in the Economic Downturn · Published Articles · Research · Sustainable Businesses · Unicycle Case Studies
Green Table: Can B2B and B2C feed off each other?
July 9th, 2009 · 1 Comment
Green marketing is like following a trail of whole-wheat, organic fair-trade breadcrumbs – one morsel leads to the next, until your shirt buttons are gut-stretched and you need at least 3 free-range beers to wash it all down.
Last week, as I blogged about Ocean Wise at the Cactus Club Café, I also noticed an interesting [...]
Tags: Green in the Economic Downturn · Sustainable Businesses · Sustainable Lifestyle
The fish made me do it.
July 5th, 2009 · 4 Comments
Let me start by saying, tonight I had my heart (and palette) set on sushi. I could almost taste the cool, sweet rice, and the fresh tuna mixing with the salt of the soy sauce… then I happened to glance at a small Ocean Wise brochure my son brought back from a recent screening of [...]
Tags: Environment · Sustainable Lifestyle · Sustainable Products
Ole Canada Day – Pass the taco chips.
July 4th, 2009 · No Comments
I love discovering new reasons to blog about my favourite products. So when my wife Sharon brought home this special Canada Day package of my beloved Que Pasa Organic Tortilla Chips, I was inspired.
Right off the bat this has good idea written all over it. Not only does it present the product in a fresh [...]





