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Entries from July 2009

Critical Mass could use some critical messaging.

July 31st, 2009 · No Comments

I was a bit uncertain about going on today’s ride, what with the local daily paper predicting widespread chaos and inciting drivers to rebel against the ‘illegal’ riders. But a sunny Friday lured me down to the Vancouver Art Gallery to sketch the scene and join the mass.
This was my second such ride, and again [...]

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Tags: Green Points of View · Green Politics · Sustainable Lifestyle · Unicycling

WAL-MART gets out the Big Green Stick

July 28th, 2009 · No Comments

Recently the world’s  biggest retail footprint launched the Wal-Mart Sustainability Index, their new  scorecard for vendors. It’s a 15-question checklist designed to provide Wally World with the information it needs to give it’s customers the straight goods on the ‘green-ness’ of the products they consume. According to sources, this list will be provided to all [...]

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Tags: Research · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products

Lorne Craig interviewed by Globe-Net on the future of advertising.

July 16th, 2009 · No Comments

Last week I had the opportunity to speak with Andrew Sauder from Globe-Net, an online resource for environmental business news. It was a stimulating conversation, leading to big questions around the vision for green marketing itself. Check it out here, along with the whole Globe-Net site. It’s a resource that will definitely be in my [...]

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Tags: Green Points of View · Green in the Economic Downturn · Published Articles · Research · Sustainable Businesses · Unicycle Case Studies

Green Table: Can B2B and B2C feed off each other?

July 9th, 2009 · 1 Comment

Green marketing is like following a trail of whole-wheat, organic fair-trade breadcrumbs – one morsel leads to the next, until your shirt buttons are gut-stretched and you need at least 3 free-range beers to wash it all down.
Last week, as I blogged about Ocean Wise at the Cactus Club Café, I also noticed an interesting [...]

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Tags: Green in the Economic Downturn · Sustainable Businesses · Sustainable Lifestyle

The fish made me do it.

July 5th, 2009 · 4 Comments

Let me start by saying, tonight I had my heart (and palette) set on sushi. I could almost taste the cool, sweet rice, and the fresh tuna mixing with the salt of the soy sauce… then I happened to glance at a small Ocean Wise brochure my son brought back from a recent screening of [...]

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Tags: Environment · Sustainable Lifestyle · Sustainable Products

Ole Canada Day – Pass the taco chips.

July 4th, 2009 · No Comments

I love discovering new reasons to blog about my favourite products. So when my wife Sharon brought home this special Canada Day package of my beloved Que Pasa Organic Tortilla Chips, I was inspired.
Right off the bat this has good idea written all over it. Not only does it present the product in a fresh [...]

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Tags: Sustainable Lifestyle · Sustainable Products