I love seeing a brand start out with a great idea.  An idea so strong and genuine, that with just a little ripening, it could set a new standard for its category.
On a recent trip to the Okanagan, I discovered just such an opportunity. The Beaumont Family Estate winery has 36 acres of grapes under [...]

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Social media did its thing last week when London Drugs Tweeted its followers on my Green Deal blog article about their innovative Styrofoam take-back and recycling initiative. (I write the blog for London Drugs’ What’s the Green Deal Program as part of my role as LD Green Marketing Consultant)
The message was re-tweeted more than 40 [...]

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It’s male logic taken to the next level. Why waste more water flushing the toilet when the shower is already doing a perfectly good job? Yes, this 45-second spot from Brazil is seriously recommending that people save water by peeing in the shower. Created by Saatchi & Saatchi, the spot features  animated shower silhouettes  – [...]

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