This past weekend I went with my family to the TD Great Canadian Shoreline Cleanup. It was a gorgeous day on English Bay as we showed up with about 50 or 60 other people to scour the beach and shoreline for litter. As I kneeled in the sand, picking up lipstick-stained cigarette butts, bottle tops [...]

[Read more →]

Honda recently unveiled an indoor transportation unit they call the ‘U3X’, which is essentially, an electric Unicycle. (!) Powered by a lithium-ion battery which lasts for about 60 minutes,  it only weighs about 10 kilos. But the real trick of this thing is that it balances itself, making the unique sensation of unicycling more ubiquitous, [...]

[Read more →]

The latest green initiative from London Drugs seems to be striking a chord with eco bloggers. A few weeks ago, as part of my work creating their ‘What’s the Green Deal’ program, I scripted and narrated a YouTube video to show their recycling process in action. Hardly the kind of filmmaking that would get me [...]

[Read more →]

There’s now one more way for us to measure ourselves against the world. The Online Identity Calculator, created by the Reach Branding Club, promises to “…evaluate the strength of your online brand”, by having you enter in some statistics and leading you through a self-assessment of the  Google results on your own name. It’s a [...]

[Read more →]