Comments on: Metro Vancouver’s new anti-waste campaign: Cool green, or just plain Grinchy?

By: admin

admin — Tue, 09 Feb 2010 23:28:45 +0000

Great results, and good on your team for following up so thoroughly. Hope you give this recap to the media (Maybe in a garbage bag?) Keep up the good work!

By: Peter Cech

Peter Cech — Tue, 09 Feb 2010 22:49:09 +0000

Our evaluation of the campaign looked at a few things. We checked with Shelfspace (formerly Retail BC) to see if the economy affected sales. They reported a “strong” Christmas but won’t have solid data from Stats Can for a few more weeks. We compared garbage volumes collected at the curb throughout the region in the two weeks after Christmas with data going back to 2006/07 – which are influenced by many factors including weather – and did note a decrease compared to the previous three years. We then did a follow-up online survey to measure retention of the campaign’s core message. Of those responding, about a third recalled the campaign/reduce message a month later and, of those, a third reported adopting waste reduction practices such as reusing wrapping paper, buying products with less packaging and rethinking what they purchased. Let me know if you want to follow up.

Peter from Metro Vancouver

By: admin

admin — Wed, 30 Dec 2009 20:58:35 +0000

Thanks for the comment, Greg. Happy to support any initiative that moves the city in a greener direction.

By: Greg

Greg — Tue, 29 Dec 2009 19:34:51 +0000

Hey — thanks for posting about our campaign and that suggestion about the human element… that’s a good idea for next year.

Check out our video of the Garbage Bag Tree -

http://www.youtube.com/watch?v=jC_LUpbZdOY

The bags — all of which are being reused — were actually filled with air!

Shoot me an email if you’d like more information.

– Greg from Metro Vancouver