You’ve printed your brochure on 100% post-consumer recycled stock. Your factory buys energy from a renewable supplier. Your fleet runs on biodiesel sourced from oil that was only used to fry organic, locally-grown potatoes. Now it’s time to do your media plan. This is no time to hang up your green values, but where do [...]

[Read more →]

Well, Dear Readers, I have managed to parlay my recycled office paper business cards into a coveted Applied Arts Advertising & Design Annual award in the category of best logo usage.  AA is a highly respected magazine profiling the finest design, advertising, photography and new media from across Canada and around the world.
My cards, in case [...]

[Read more →]

The Sustainable Brands 2008 show was, like the industry it represents, sometimes a contradiction. Here, in no particular order, are my Top-10 observations on both ends of the green scale:

1. Coffee with all the right adjectives. It was nice to see a departure from the ubiquitous generic hotel swill. This selection by Thanksgiving Coffee had [...]

[Read more →]

When the public thinks of advertising, they often have a polarized point of view.
1. They hate advertising and it never works on them
2. They love and remember a certain ad and it’s usually a funny one.
Yet not all campaigns are ripe for humour. So where is it most effective?
Use humour to:
Convey serious message without preaching
Focus [...]

[Read more →]

If you wince every time you have to print a job on the skins of dead trees, take a look at TerraSkin™. Instead of using wood pulp, TerraSkin™ is manufactured from stone – 75% mineral powder held together with 25% non-toxic resin – in a manufacturing process that uses no water. The result is a [...]

[Read more →]

A study by Softchoice Corporation in the USA suggested that around half of the business computers in North America would not be compatible with the basic version of the new Vista operating system, while 94% could not currently cope with the premium version.
Combine this with new flat-screen technology rendering obsolete millions of lead-loaded CRT monitors [...]

[Read more →]