You’ve printed your brochure on 100% post-consumer recycled stock. Your factory buys energy from a renewable supplier. Your fleet runs on biodiesel sourced from oil that was only used to fry organic, locally-grown potatoes. Now it’s time to do your media plan. This is no time to hang up your green values, but where do [...]

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Well, Dear Readers, I have managed to parlay my recycled office paper business cards into a coveted Applied Arts Advertising & Design Annual award in the category of best logo usage.  AA is a highly respected magazine profiling the finest design, advertising, photography and new media from across Canada and around the world.
My cards, in case [...]

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It’s a product whose time has come. Overdue, actually, if you consider how many restaurants, foodservice establishments and food packagers are still stuck in the world of plastic and Styrofoam. Vancouver based BSI (Biodegradable Solutions Inc) has been steadily growing in this market since 2002, and they now offer a whole line of 100% biodegradable [...]

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It’s a war of words out there, even in the green world. We all know that search engine optimization (or SEO) is a hot topic  these days, with everyone competing to get their sites onto page one of a Google search. So what are people searching for when it comes to all things green and [...]

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Thinking about creating a corporate video to post on YouTube? Think ahead and you’ll thank yourself later.
In 2007, Unicycle Creative produced a video presentation for Inhance Mutual Funds – a DVD called Return on Responsibility™, that featured Dr. Marc Garneau (Canada’s first main in space) highlighting the beauty and fragility of our earth as seen [...]

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The Sustainable Brands 2008 show was, like the industry it represents, sometimes a contradiction. Here, in no particular order, are my Top-10 observations on both ends of the green scale:

1. Coffee with all the right adjectives. It was nice to see a departure from the ubiquitous generic hotel swill. This selection by Thanksgiving Coffee had [...]

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EPIC Sustainable Living Show, Vancouver 2008 – Ironic that the styrofoam box that protects your restaurant leftovers for two days will be in the landfill until the year 3000. So who’s responsibility is it to deal with? According to Green Century, business should be doing a lot more.

“We took it upon ourselves to educate Consumers [...]

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If you wince every time you have to print a job on the skins of dead trees, take a look at TerraSkin™. Instead of using wood pulp, TerraSkin™ is manufactured from stone – 75% mineral powder held together with 25% non-toxic resin – in a manufacturing process that uses no water. The result is a [...]

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A study by Softchoice Corporation in the USA suggested that around half of the business computers in North America would not be compatible with the basic version of the new Vista operating system, while 94% could not currently cope with the premium version.
Combine this with new flat-screen technology rendering obsolete millions of lead-loaded CRT monitors [...]

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