You’ve printed your brochure on 100% post-consumer recycled stock. Your factory buys energy from a renewable supplier. Your fleet runs on biodiesel sourced from oil that was only used to fry organic, locally-grown potatoes. Now it’s time to do your media plan. This is no time to hang up your green values, but where do [...]

[Read more →]

I have to come clean, dear Green Briefs Readers. There is someone else – that I write for, that is. SustainableMinds.com is a Massachusetts company that integrates product design, life cycle assessment and environmental systems design into a web-based software and information suite that answers the questions: “What is sustainable design?” and “How can we [...]

[Read more →]

Green marketing isn’t just about products and services. People working to further the cause of sustainability become their own brands, and need to communicate their values, objectives and personality as effectively as any bricks and mortar company. Earlier this year, I was introduced to Adriane Carr, former leader of the Green Party of BC, and [...]

[Read more →]

The energy of the conference is appreciably higher today, as this is technically the first day of the conference. (Yesterday was ‘pre-conference’ events). In the big room, Jacqui Ottman (one of Unicycle Creative’s earliest associates and inspirations) started as the keynote speaker and MC. Her straightforward tenets and no-nonsense delivery come from 20+ years in a market [...]

[Read more →]

“Join a staggering faculty of over 70 design, sustainability and brand leaders, along with peers from around the country, with the beautiful Northern California Coastline as a backdrop and explore how you can stay on the cutting edge of sustainable business and translate brand innovation into revenue growth and brand value.” (from the Sustainable Brands [...]

[Read more →]

The Green Party of Canada, and Deputy Leader Adriane Carr came to Unicycle Creative looking for help with handout materials for a by-election in Vancouver Quadra. They had a large amount of climate change data and a fresh platform document from Ottawa posted on the national Green Party web site.
The Insight
With our agency partner, Lemonade [...]

[Read more →]

Unicycle and friends launch Building for Kids with a new brand, TV spot and DVD video.
April 25, 2007 - Healthy communities make us all more sustainable. So I was happy to participate in strategy and branding for ‘Building for Kids’. The Real Estate and Development fundraising program for B.C. Children’s Hospital.
We used the emotional power of [...]

[Read more →]

A main reason for my recent visit to New York was to meet with sustainability marketing pioneer Jacquelyn Ottman, a passionate and much accredited innovator, author, strategist and public speaker who has been helping businesses, government agencies, and not-for-profit groups meet consumer needs more sustainably for nearly 20 years. Listening to Jacquie talk about her Getting [...]

[Read more →]