It’s a product whose time has come. Overdue, actually, if you consider how many restaurants, foodservice establishments and food packagers are still stuck in the world of plastic and Styrofoam. Vancouver based BSI (Biodegradable Solutions Inc) has been steadily growing in this market since 2002, and they now offer a whole line of 100% biodegradable [...]
Entries Tagged as 'Sustainable Lifestyle'
Branding Biodegradable Appeal
September 26th, 2008 · No Comments
Tags: Production · Research · Sustainable Lifestyle · Sustainable Products
The Green Pen can be mighty, but not without the word.
September 13th, 2008 · No Comments
There’s something very personal about a pen. It’s what you use to sign your name. Get used to your favorite one and you’ll search the whole house for it, even if a tacky logo mug full of crappy ballpoints sits within easy reach. That’s why from a green marketing perspective, it’s critical to tell the [...]
Tags: Sustainable Businesses · Sustainable Lifestyle · Sustainable Products
A Monopoly® on Green Utilities?
August 25th, 2008 · 2 Comments
Looks like the classic world of railroads, real estate, mortgages and high rolling is getting a makeover, and more sustainable utilities are on board.
Of course, it’s Monopoly® the board game we’re talking about here. This standby has undergone a worldwide transformation, under the name Monopoly Here and Now: The World Edition, featuring 22 cities from [...]
Tags: Green Points of View · Sustainable Lifestyle
Welcome to Low-Carbon Margaritaville.
August 5th, 2008 · No Comments
The future looks as bright as the August sunshine, even if all the power fails due to air conditioner overload. Because the Vortex Hand Cranked Blender will create any variety of blended concoction with nothing more than the power of your own bulging biceps. But can it handle the crushed ice, toxic tequila and caustic lime [...]
Tags: Sustainable Lifestyle · Sustainable Products
Logic, emotion, youth, time and the solar-powered beer fridge.
July 20th, 2008 · No Comments
The logical vs. emotional question has been debated in smoky ad agency back rooms since back room smoking was actually allowed. So what does this have to do with marketing a solar-powered beer fridge? Well, that’s really just a fake product ad I created to illustrate a theory I discovered in a recent online article [...]
Tags: Green Points of View · Research · Sustainable Lifestyle · Sustainable Products · Uncategorized
Why don’t greener TVs lead to greener TV ads?
June 23rd, 2008 · No Comments
When I read the June 16th news that Sony’s new 32” Bravia LCD TV uses up to 30% less energy, I was thrilled with the idea of saving the planet while sitting on the couch. In one demonstration, a press release stated, a watt-counter attached to the new 32-inch Bravia showed it consumed just 82 watts [...]
Tags: Green Points of View · Sustainable Lifestyle · Sustainable Products
Think the world is ending? Get a Unicycle.
June 21st, 2008 · No Comments
What is the best post-apocalyptic ride to park in your bunker? Wired Magazine sought some answers to this increasingly important question in a recent on-line issue. Turns out at least one reader had enough savvy to nominate the most sustainable ride on the planet to this top-10 list, a selection which seems oddly matched with [...]
Tags: Green Points of View · Sustainable Lifestyle · Uncategorized · Unicycling
Green goes First-Class
June 10th, 2008 · 1 Comment
On my return Amtrak trip from Sustainable Brands 08 in Monterey, I elected to sample life in the sleeper car, with my own little booth and bed: car 1432, room 11. This was a significant up-charge, ($257) although that price includes all meals (worth about $50) and if traveling with another person (or two…?!) that [...]
Tags: Stories from The Road · Sustainable Brands 08 Road Trip · Sustainable Lifestyle
The Sustainable Hot-Rod
June 10th, 2008 · 1 Comment
Walking through the idyllic seaside burg of Capitola, California, my green sensibilities were assaulted by the flashing colours, gleaming steel, and deafening V-8 roar of the Capitola Hot Rod Show. These were muscle cars in their element, under a California sun, each the offspring of countless hours of hard work, mechanical ingenuity and late-night garage-creativity.
A [...]
Tags: Green Points of View · Stories from The Road · Sustainable Brands 08 Road Trip · Sustainable Lifestyle · Sustainable Products
Hybrid Karma
June 10th, 2008 · No Comments
In order to travel for a meeting in Capitola (near Santa Cruz) I was forced to rent a car. For the first hour and a half, I was ensnared in a ‘we’ll pick you up’ runaround fiasco (before you loose the legal pit-bulls, Enterprise Rent-A-car, let me sure you it worked out for the best) [...]
Tags: Stories from The Road · Sustainable Brands 08 Road Trip · Sustainable Lifestyle · Sustainable Products
