The logical vs. emotional question has been debated in smoky ad agency back rooms since back room smoking was actually allowed. So what does this have to do with marketing a solar-powered beer fridge? Well, that’s really just a fake product ad I created to illustrate a theory I discovered in a recent online article [...]

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What is the best post-apocalyptic ride to park in your bunker? Wired Magazine sought some answers to this increasingly important question in a recent on-line issue. Turns out at least one reader had enough savvy to nominate the most sustainable ride on the planet to this top-10 list, a selection which seems oddly matched with [...]

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We entered the huge, well-appointed ballroom for the plenary speeches. A glowing centre stage fit for a TV talk show, with five overstuffed chairs was flanked by video screens. The lighting was dramatic, the sound and pacing polished. The crowd eager to get to the 7pm cocktails. But there was both inspiration and optimism in [...]

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4:45 AM – Even the birds are rolling over for another hour of sleep. The taxi shows up to take me to the Main Street Station for my 5:30 bus to Seattle, and as though by design, it’s a Prius hybrid. Vancouver’s Terminal Station looks proud in the rising eastern glow of a cloudless travel [...]

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I began my pre-trip journey on the Carbon Footprint calculator, adding up the emissions for my various travel options from Vancouver BC to Monterey CA.
Distance: 2,810 km
CO2 emissions if traveling by air: .67 tonnes
CO2 emissions if traveling by car (@ 9L/100km): .586 tonnes
CO2 emissions if traveling by rail: .169 tonnes (about the weight of my carry-on)
This made the choice pretty straightforward from [...]

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When the public thinks of advertising, they often have a polarized point of view.
1. They hate advertising and it never works on them
2. They love and remember a certain ad and it’s usually a funny one.
Yet not all campaigns are ripe for humour. So where is it most effective?
Use humour to:
Convey serious message without preaching
Focus [...]

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