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Entries from September 2008

Branding Biodegradable Appeal

September 26th, 2008 · No Comments

It’s a product whose time has come. Overdue, actually, if you consider how many restaurants, foodservice establishments and food packagers are still stuck in the world of plastic and Styrofoam. Vancouver based BSI (Biodegradable Solutions Inc) has been steadily growing in this market since 2002, and they now offer a whole line of 100% biodegradable [...]

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Tags: Production · Research · Sustainable Lifestyle · Sustainable Products

The Green Pen can be mighty, but not without the word.

September 13th, 2008 · No Comments

There’s something very personal about a pen. It’s what you use to sign your name. Get used to your favorite one and you’ll search the whole house for it, even if a tacky logo mug full of crappy ballpoints sits within easy reach. That’s why from a green marketing perspective, it’s critical to tell the [...]

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Tags: Sustainable Businesses · Sustainable Lifestyle · Sustainable Products

Eco Keywords - The Good, the Bad & The Ugly of Sustainable Search Word Trends

September 4th, 2008 · 4 Comments

It’s a war of words out there, even in the green world. We all know that search engine optimization (or SEO) is a hot topic  these days, with everyone competing to get their sites onto page one of a Google search. So what are people searching for when it comes to all things green and [...]

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Tags: Green Points of View · Production · Research · Sustainable Products