The 5th Annual ImagePower® Green Brands Survey is out, with some encouraging and surprising results. First, the environment is not going away, despite our best attempts to kill it. With over 9000 people polled in eight countries (Australia, Brazil, China, France, Germany, India and the United Kingdom) this study concludes that overall, concern for the [...]
Entries Tagged as 'Green in Europe'
Green still growing despite the recession – 2010 Green Brands Survey
June 26th, 2010 · 1 Comment
Tags: Environment · Green in Europe · Green in the Economic Downturn · Research · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products
Dead Polar Bear Scale – The latest in eco-labeling.
April 10th, 2009 · 2 Comments
In an effort to stay at the forefront of environmental product communication, Unicycle Creative is proud to launch a new worldwide standard for eco-labeling, the Dead Polar Bear Scale (DPB)
“It’s a way for consumers to really know what they’re buying into from a climate perspective,” Says Unicycle President Lorne Craig, “We’re all killing polar bears [...]
Tags: Environment · Green Points of View · Green in Europe · Research · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies
Recycle your brand – with an ad medium that keeps on giving.
March 15th, 2009 · No Comments
This was one of those ideas that made me wonder why I hadn’t thought of it. You have machines to sell aluminum cans of soda and plastic bottles of water, so why not offer the same convenience for recycling your empties and getting any deposit back? Turns out a Norwegian-based company called TOMRA is all [...]
Tags: Green Politics · Green in Europe · Production · Research · Sustainable Businesses · Sustainable Products
January 12th, 2009 · No Comments
You copy on both sides of the paper. You don’t print your e-mails. You pour reclaimed rainwater water through old coffee grounds. BUT YOU CAN STILL DO MORE!! Yes, until you consider how many grains of toner you waste on each and every letter you print, you are not worthy.
Meet ECO-Font, by Spranq, which claims [...]
Tags: Green in Europe · Printing · Production · Sustainable Products
Organic Wines for a Tighter Christmas
December 10th, 2008 · No Comments
Well, Dear Readers, I am happy to report that the selection of affordable and palatable organic wines seems to be on the rise, and the whole organic section at my local full-service BC Liquor Store (8th/Cambie in Vancouver) appears to have grown. (Note to international readers… our Canadian Province has some very interesting and archaic [...]
Tags: Green in Europe · Sustainable Lifestyle · Sustainable Products
Remember: War is not green.
November 11th, 2008 · 2 Comments
I was down at the Cenotaph today, at Victory Square in downtown Vancouver, explaining to the 8-year old on my shoulders why we were watching at a sea of umbrellas in the cold November rain. As my mind grappled with imagining the sheer horror of the individuals involved in the dirty, brutish life of armed [...]
Tags: Environment · Green Points of View · Green Politics · Green in Europe
Want to make public transportation more popular? Think Underground.
October 24th, 2008 · No Comments
One of the big drawbacks with public transportation is that it just isn’t cool. Unless, of course, you’re in London.
Here, tourists gladly shell out 20 bucks for t-shirts featuring their favourite stations, coffee mugs with the Underground logo and everything from umbrellas to boxer shorts featuring – get this – the bloody route map. Even [...]
Tags: Green in Europe · Sustainable Lifestyle · Sustainable Products
French electric car drivers plug in for free. Alors!
October 19th, 2008 · 2 Comments
SNCF, France’s national railway, and their parking subsidiary, Effia, have announced a great new deal for electric car drivers. When they park to take the train, they can plug in and recharge for free.
This represents a level of cross-platform eco marketing we haven’t yet seen in North America, stuck as we are with Transport Canada [...]
Tags: Green Politics · Green in Europe · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products
It takes a village to recycle.
October 13th, 2008 · No Comments
The fishing village of San Giovanni, along romantic Lake Como in the Italian Alps, is about as far removed from modern influence as you’re likely to find in the first world. Some streets are too narrow for any but the smallest cars, the church (dating from the 10th century) is only open for Sunday mass, [...]
Tags: Green in Europe · Sustainable Lifestyle · Sustainable Products





