As a Province that has just spent millions to convince tourists to visit her pristine vistas, Alberta can’t be too happy with the new campaign from Corporate Ethics. “Rethink Alberta” billboards are going up in Seattle, Portland, Denver and Minneapolis that compare the tar sands to the BP Blowout oil spill in the Gulf [...]
Entries Tagged as 'Green Points of View'
Environmental anti-advertising hits Alberta. Who’s next?
July 14th, 2010 · No Comments
Tags: Environment · Green Points of View · Green Politics · Social Media
A YouTube marketing appeal to the emotional geek in all of us.
May 25th, 2010 · 3 Comments
There is something inherently sad in the idea of waste. So when London Drugs set up a partnership with FreeGeek Vancouver to help collect usable older computers and keep them out of landfill, I saw an opportunity to have a little fun and tug on the heartstrings at the same time. As part of a [...]
Tags: Green Creative · Green Points of View · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies
It’s time to ReBrand the Gulf of Mexico Oil Spill.
May 12th, 2010 · No Comments
It’s time to ReBrand the worst offshore spill in history.
Tags: Green Creative · Green Points of View · Green Politics · Social Media · Unicycle Case Studies
Veggie Fueled World-Record-Breaking Van is one green ride.
May 5th, 2010 · No Comments
The irony was obvious. I was stopping for petrol at the Esso station in Hope BC as I glanced over to the parking area and saw a young couple self-fueling their Toyota Delica with a hose leading from a trailer fill of waste vegetable oil. I soon learned Tyson Jerry and Cloe Whittaker were on [...]
Tags: Events · Green Points of View · Sustainable Lifestyle
iPhone photo of the week:
March 28th, 2010 · No Comments
Tags: Environment · Green Points of View · Green Politics
The Metro Vancouver Food Eco-Certification Breakfast Showdown.
March 4th, 2010 · 2 Comments
OK, it wasn’t called that. But as my second green business shmooze in 12 hours, (see Power Plant event blog, below) I was bleary stumbling into this 7:30am Metro Vancouver Sustainability Breakfast on food certification. Balancing a cup of BCIT coffee, 2 preservative-laced danishes and a Happy Planet juice, I took notes as best I [...]
Tags: Green Creative · Green Points of View · Green Politics · Research · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products
Power Plant Vancouver grows green business energy, fueled with organic beer.
March 2nd, 2010 · No Comments
This was my second Power Plant event, and once again I found the density of interesting green types per square foot to be much higher than the average marketing fest. Even better, their presentation format gives their four featured presenters just 3 minutes and 20 seconds each to wow the crowd. Which leaves plenty of [...]
Tags: Environment · Events · Green Points of View · Research · Sustainable Businesses · Sustainable Products
David Suzuki vs. Walmart CEO: The 2010 Walmart Canada Green Business Summit Recap
February 11th, 2010 · 6 Comments
A Walmart business summit, with keynote speech by Dr. David Suzuki. How could these two seemingly opposed global forces exist in the same confined space? This I had to see.
The sun was just rising as I wheeled up to Vancouver’s Pan Pacific Hotel, to find out what Walmart had up its sleeve when it invited [...]
Tags: Environment · Green Points of View · Green in the Economic Downturn · Research · Sustainable Businesses · Sustainable Lifestyle
Walmart Canada announces Sustainable Product Index, new Business Sustainability web resource.
February 10th, 2010 · 1 Comment
As part of the Feb 10th Green Business Summit, David Cheesewright made some ‘major announcements’ for Walmart Canada. Here are the strongest 2:
Sustainable Product Index: This will be a system designed to “… help customers across Canada evaluate the sustainability of the products they purchase, from raw materials to disposal.” It is to be [...]
Tags: Events · Green Points of View · Research
Andrew Winston to business: “Going Green is not optional.”
February 9th, 2010 · 2 Comments
That was the main message I picked up in today’s hour-long webinar with ‘Green to Gold’ author Andrew Winston. The presentation was hosted by the ‘Board of Change’, an up-and-coming organization of green entrepreneurs and sustainable types based in Vancouver.
Winston remotely presented a powerpoint show which, while plagued with a few technical difficulties at the [...]
Tags: Green Points of View · Green in the Economic Downturn · Published Articles · Research · Sustainable Businesses





