The ‘New Consumer’ report from BBMG is a worthy download, though perhaps dangerous…

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Is your product good enough to be ‘The Better _____™’ ? This tuna definitely is. So why isn’t it?

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Campaigns for University of Northern BC and BC Tree Fruits get a green marketing review. With both barrels.

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Why the cheap plastic poppy is out of date for today’s Remembrance Day, and a few solutions to improve it.

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Can a business improvement association label a whole region green? Vancouver’s Strathcona Business Improvement Association thinks so. They have branded themselves as the ‘Strathcona Green Zone’ and are in their third year of focusing, sharing and collaborating with local business members on sustainability. This was the message at Sustainability 3.0, an annual presentation and mini [...]

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Anyone who thinks Vancouver is quite green enough thank you very much had better hang on. We ain’t seen the half of it. But that means more green jobs and a better economic outlook in the long term. So says Sadhu Johnston, Vancouver’s Deputy City Manager, at a presentation put on by the Board of [...]

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I don’t think this is Greenwash. I actually know some people who drink enough Starbucks out of paper cups to use up a whole tree.

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When I see some of the big-money idiocy that passes for brand advertising these days, (Yes, the ad you see above is real) I want to throw this smart little book at marketing heads left and right. That’s one of the reasons I bought a box of them. The other, I must admit, is that [...]

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As a Province that has just spent millions to convince tourists to visit her pristine vistas, Alberta can’t be too happy with the new campaign from Corporate Ethics.  “Rethink Alberta” billboards are going up in Seattle, Portland, Denver and Minneapolis that compare the tar sands to the BP Blowout oil spill in the Gulf of [...]

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There is something inherently sad in the idea of waste. So when London Drugs set up a partnership with FreeGeek Vancouver to help collect usable older computers and keep them out of landfill, I saw an opportunity to have a little fun and tug on the heartstrings at the same time. As part of a [...]

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