Waking up at 5:30, I have to wonder if driving a carbon-spewing vehicle across an international border to sit in a room full of strangers watching someone speak about the power of remote digital connections… isn’t just a little ironic.
Regardless, I’m here at the Social Media Conference Northwest, to navigate the constantly-evolving thicket of Twitters, [...]

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That was the main message I picked up in today’s hour-long webinar with ‘Green to Gold’ author Andrew Winston. The presentation was hosted by the ‘Board of Change’, an up-and-coming organization of green entrepreneurs and sustainable types based in Vancouver.
Winston remotely presented a powerpoint show which, while plagued with a few technical difficulties at the [...]

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It’s every green CEO’s nightmare – convincing the board to invest in sustainability only to see the competition rise with the tide of public opinion for doing nothing. This is one of the potential scenarios painted in an interesting report called MapChange 2010, released this week by Change and Angus Reid Public Opinion. (Change is [...]

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Last week I had the opportunity to speak with Andrew Sauder from Globe-Net, an online resource for environmental business news. It was a stimulating conversation, leading to big questions around the vision for green marketing itself. Check it out here, along with the whole Globe-Net site. It’s a resource that will definitely be in my [...]

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Annie Longsworth, Managing Director, Cohn & Wolfe
Russ Meyer, Landor Associates
Jay Leveton, Penn, Schoen & Berland
This presentation was largely statistical, so here are the numbers. Research geeks, enjoy:
The study was done in the US and U.K. with 3000 adults
2007: 3600+ new green products
45,000+ green/sustainable articles
Economic concerns are growing again – In the US 77% are most concerned [...]

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The Green Party of Canada, and Deputy Leader Adriane Carr came to Unicycle Creative looking for help with handout materials for a by-election in Vancouver Quadra. They had a large amount of climate change data and a fresh platform document from Ottawa posted on the national Green Party web site.
The Insight
With our agency partner, Lemonade [...]

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This article originally appeared in Marketing Magazine June 11, 2007 – These days it seems you can’t swing an endangered sea turtle without hitting an article, news item, book or celebrity endorsement of the world’s new-found environmental awareness. But when the green-tinted dust settles, what will it all really mean to our global economy–and more [...]

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