A recent post on the Environmental Leader website highlighted some of the ‘green’ guidelines recently updated by the Federal Trade Commission, for communicating environmental claims on everything from toothpaste to tires. According to the FTC website, the guidelines are made to ensure ‘voluntary compliance with such laws by members of industry’. Those found in contravention, [...]

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Mainstreaming Green, the new report by OgilveEarth: Marketing revolution, or mainstream/green agency’s idea of keeping the status quo?

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Nike and Adidas go head-to-head at Sustainable Brands 2011 – Who came out on top?

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How to understand and communicate with green skeptics – A presentation review from Sustainable Brands 2011 in Monterey

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Things are shaping up for the Sustainable Brands 2011 Road Trip to Monterey…

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The ‘New Consumer’ report from BBMG is a worthy download, though perhaps dangerous…

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Can a business improvement association label a whole region green? Vancouver’s Strathcona Business Improvement Association thinks so. They have branded themselves as the ‘Strathcona Green Zone’ and are in their third year of focusing, sharing and collaborating with local business members on sustainability. This was the message at Sustainability 3.0, an annual presentation and mini [...]

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You would think that companies as large and bristling with lawyers as Unilever and the Dr. Pepper Snapple Group would know better than to play fast and loose with health claims. Apparently not. On August 23 the FDA slammed them, saying to Canada Dry that “…the soft drink does not meet federal requirements to carry [...]

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When I see some of the big-money idiocy that passes for brand advertising these days, (Yes, the ad you see above is real) I want to throw this smart little book at marketing heads left and right. That’s one of the reasons I bought a box of them. The other, I must admit, is that [...]

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The 5th Annual ImagePower® Green Brands Survey is out, with some encouraging and surprising results. First, the environment is not going away, despite our best attempts to kill it. With over 9000 people polled in eight countries (Australia, Brazil, China, France, Germany, India and the United Kingdom) this study concludes that overall, concern for the [...]

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