It’s a daring leap of logic that could delight motorheads and granola crunchers alike. By taking the motor out from under the hood and putting electromotors in one or more of the vehicle’s wheels, engineers can now burn rubber without burning carbon. In 2008, a company called PML Flightlink unveiled a Ford F-150 at the [...]

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Honda recently unveiled an indoor transportation unit they call the ‘U3X’, which is essentially, an electric Unicycle. (!) Powered by a lithium-ion battery which lasts for about 60 minutes,  it only weighs about 10 kilos. But the real trick of this thing is that it balances itself, making the unique sensation of unicycling more ubiquitous, [...]

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There’s now one more way for us to measure ourselves against the world. The Online Identity Calculator, created by the Reach Branding Club, promises to “…evaluate the strength of your online brand”, by having you enter in some statistics and leading you through a self-assessment of the  Google results on your own name. It’s a [...]

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Recently the world’s  biggest retail footprint launched the Wal-Mart Sustainability Index, their new  scorecard for vendors. It’s a 15-question checklist designed to provide Wally World with the information it needs to give it’s customers the straight goods on the ‘green-ness’ of the products they consume. According to sources, this list will be provided to all [...]

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Last week I had the opportunity to speak with Andrew Sauder from Globe-Net, an online resource for environmental business news. It was a stimulating conversation, leading to big questions around the vision for green marketing itself. Check it out here, along with the whole Globe-Net site. It’s a resource that will definitely be in my [...]

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I guess it was just a matter of time. Poke the giant frequently enough and you’re going to get a swat. Over the last few years, municipalities, retailers and consumers have continued to embrace reusable shopping bags and restrict, regulate and reject plastic bags. And Big Industry responded in classic fashion, aiming at the heart [...]

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It’s no secret that getting some of the lead out of your foot gives you better gas mileage. But just how much better may surprise you. A recent article in the Wall Street Journal on ‘Eco-Driving’ documents one woman’s gas mileage increasing from 15mpg to 21 – a saving of 40%. The techniques are simple [...]

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In an effort to stay at the forefront of environmental product communication, Unicycle Creative is proud to launch a new worldwide standard for eco-labeling, the Dead Polar Bear Scale (DPB) “It’s a way for consumers to really know what they’re buying into from a climate perspective,” Says Unicycle President Lorne Craig, “We’re all killing polar [...]

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Consumers are cutting back everywhere these days, but one 2009 study shows they intend to buy as green as ever. According to the Cone 2009 Consumer Environmental Survey, 44% of US consumers say they are making the same green purchases as when their stocks were flying, and 34% are actually more likely to purchase green [...]

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This was one of those ideas that made me wonder why I hadn’t thought of it. You have machines to sell aluminum cans of soda and plastic bottles of water, so why not offer the same convenience for recycling your empties and getting any deposit back? Turns out a Norwegian-based company called TOMRA is all [...]

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