Eric Ryan – Method
This presenter reminded me of the dot-com junior CEO’s of the 90’s. Young, hip, dressed down with hair to match. And a company success story that makes one jealous. A lot. Method started with 2 guys in a flat somewhere around 2001. (Young eco-entrepreneurs take note: Their first meeting with Target [...]

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Patrick Gregston Producer, Ceilings Unlimited
Gregston is a film producer whose credits that include the post-apocalyptic Kostner fest, Waterworld. He is now creating a new documentary, Ceilings Unlimited (aviation term for blue sky) in association with the National Oceanic and Atmospheric Administration (NOAA) is a federal agency focused on the condition of the oceans and the [...]

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Andrew Winston, Author
The author of this iconic green tome is very personable, in that salt-and-pepper-haired-smooth-presenter kind of way. His presentation was top-line (buy the book) but he did update on some new trends that have emerged in the last 8-9 months.
One is that Discovery Network announced it is changing to 100% green coverage, with the [...]

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New Belgium Brewery
Greg Owsley, Chief Branding Officer.
On my first night in Monterey, I stopped by a local liquor deli to stock my mini fridge. Not seeing anything ‘natural’, or ‘organic’, I settled on Fat Tire Ale, a character beer I had tried and liked once in Colorado. Little did I know I had chosen a [...]

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Rafael Bemporad & Mitch Baranowski, BBMG
The post-lunch breakout, held in the big room. I sit in the front row and pirate some power from the plug-in for the Powerpoint monitor. Hopefully I won’t blow it up. This presentation was one of the most requested by my blog readers, so I will do my best to capture [...]

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Jeffrey Hollander, President 7th Generation
For me, this presentation was one of this show’s most powerful, yet I will have a challenge communicating it to you, Dear Readers, second-hand. If you’re not familiar with the Seventh Generation line of cleaning and household products, it is a paragon of environmental business. Three years ago their growth was [...]

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Inside a marketing campaign that raised web traffic 58% and e-mail sign up 85%
Bobbie Parisi, VP of Marketing
The whole Keen Footwear line started withn one simple design question: Can a sandal protect toes? From there, they have exploded on to the scene, with a brand that is hip, enlightened, inclusive and inspiring. Bobbie began by taking [...]

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Annie Longsworth, Managing Director, Cohn & Wolfe
Russ Meyer, Landor Associates
Jay Leveton, Penn, Schoen & Berland
This presentation was largely statistical, so here are the numbers. Research geeks, enjoy:
The study was done in the US and U.K. with 3000 adults
2007: 3600+ new green products
45,000+ green/sustainable articles
Economic concerns are growing again – In the US 77% are most concerned [...]

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Bill Morrissey VP Environmental Sustainability, Clorox Corporation
The first surprise for me here is how many brands Clorox owns: STP, Armor All, BRITA, Glad bags, Hidden Valley Dressings, (on their brand heirarchy chart, Hidden Valley was sandwiched in between Kingsford Charcoal and Scoop Away Cat litter. Yum.), and one example of a recent brand absorption that [...]

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Julie Fasone Holder, Senior VP, Chief Marketing, Sales and Reputation Officer
The Dow Chemical Company
Fasone Holder was here, primarily to introduce the Human Elements Campaign recently launched by DOW. This is an ad creative guy’s wet dream. A concept so clear and compelling, so extendable and logical, yet emotional that it’s a wonder nobody thought of [...]

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