Is your product good enough to be ‘The Better _____™’ ? This tuna definitely is. So why isn’t it?

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It takes a special kind if cyclist to venture out in the cold and rain in December just for the fun of it. But there was more to this small ride than just the hot chocolate at the end. The focus of Business for Bikes is to show the corporate world that supporting cycling makes [...]

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Can a business improvement association label a whole region green? Vancouver’s Strathcona Business Improvement Association thinks so. They have branded themselves as the ‘Strathcona Green Zone’ and are in their third year of focusing, sharing and collaborating with local business members on sustainability. This was the message at Sustainability 3.0, an annual presentation and mini [...]

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Anyone who thinks Vancouver is quite green enough thank you very much had better hang on. We ain’t seen the half of it. But that means more green jobs and a better economic outlook in the long term. So says Sadhu Johnston, Vancouver’s Deputy City Manager, at a presentation put on by the Board of [...]

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The 5th Annual ImagePower® Green Brands Survey is out, with some encouraging and surprising results. First, the environment is not going away, despite our best attempts to kill it. With over 9000 people polled in eight countries (Australia, Brazil, China, France, Germany, India and the United Kingdom) this study concludes that overall, concern for the [...]

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There is something inherently sad in the idea of waste. So when London Drugs set up a partnership with FreeGeek Vancouver to help collect usable older computers and keep them out of landfill, I saw an opportunity to have a little fun and tug on the heartstrings at the same time. As part of a [...]

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My cocktail-party rebuff to Twitter Doubters.

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Hemlock Printers is one of North America’s most advanced print shops, having won numerous awards and being named The most Environmentally Progressive Printer in Canada. Yet when they launched  NameTag™ Print Response Marketing, we decided to make the message as simple as a whiteboard sketch. Nametag™ combines the power of customized direct-mail with the sophistication [...]

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If you are an advertiser who buys billboard media, chances are you may have some vinyl boards in the mix. If that’s the case, you can now get your old billboards repurposed into dashing courier-style bags by Vancouver’s ECO Apparel. This is a great re-use of material, and could become an instant hit with your [...]

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If there’s one thing any marketer likes it’s a client who can back up their claim. When I met Kevin Pegg from Energy Alternatives in Victoria last year, I knew he was the real deal. So I was pleased and honoured when he asked Unicycle Creative to build some magazine ads to tell his story. [...]

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