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Entries Tagged as 'Unicycle Case Studies'

Tevie’s Termite Taxi – I don’t know if it’s sustainable, but it sure is durable.

January 18th, 2011 · No Comments

I get to design a brochure for Vancouver’s most famous 1947 Woody Wagon – Tevie’s Termite Taxi!

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Tags: Green Creative · Printing · Sustainable Lifestyle · Unicycle Case Studies

When design meets science: 5 ways to make statistics less sleep-inducing.

January 17th, 2011 · 2 Comments

With some forethought, and these 5 tips, you can design statistics that will get your readers through the numbers wide awake and looking for more.

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Tags: Green Creative · Green in Europe · Production · Unicycle Case Studies

Introducing hPad. Hemlock Printers goes analog to tell their digital evolution story.

December 6th, 2010 · 11 Comments

The hPad launch for Hemlock Printers. How to launch digital technology with analog design.

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Tags: Events · Green Creative · Printing · Production · Social Media · Sustainable Products · Unicycle Case Studies

It’s time to Recycle the Remembrance Day Poppy.

November 5th, 2010 · 3 Comments

Why the cheap plastic poppy is out of date for today’s Remembrance Day, and a few solutions to improve it.

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Tags: Art · Green Points of View · Green Politics · Production · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies

Never underestimate the power of a fun idea.

August 3rd, 2010 · 3 Comments

Have you got a sustainability idea or initiative to get off the ground? You might want to take yourself a lot less seriously. Less than two months ago, the Crazy Sustainable Commute was just a fun office idea in the head of Steve Unger, a Senior Director at SAP. The concept is now gaining momentum [...]

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Tags: Events · Green Creative · Social Media · Sustainable Lifestyle · Unicycle Case Studies

New Branding Basics book comes in handy.

July 20th, 2010 · 3 Comments

When I see some of the big-money idiocy that passes for brand advertising these days, (Yes, the ad you see above is real) I want to throw this smart little book at marketing heads left and right. That’s one of the reasons I bought a box of them. The other, I must admit, is that [...]

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Tags: Green Points of View · Published Articles · Research · Social Media · Unicycle Case Studies

The three R’s of building a sustainable display: Recycled, Recyclable and Reusable.

June 15th, 2010 · 1 Comment

Trade shows and networking events are a great way for sustainability-focused companies to spread their message. But if the display itself doesn’t share those green values, what’s the point?  When creating a display for London Drugs’ What’s the Green Deal program at the 2010 EPIC Sustainable Living Show, we set the objective of our booth [...]

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Tags: Green Creative · Production · Unicycle Case Studies

A YouTube marketing appeal to the emotional geek in all of us.

May 25th, 2010 · 3 Comments

There is something inherently sad in the idea of waste. So when London Drugs set up a partnership with FreeGeek Vancouver to help collect usable older computers and keep them out of landfill, I saw an opportunity to have a little fun and tug on the heartstrings at the same time. As part of a [...]

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Tags: Green Creative · Green Points of View · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies

So what’s Twitter good for, anyhow?

May 12th, 2010 · No Comments

My cocktail-party rebuff to Twitter Doubters.

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Tags: Art · Social Media · Sustainable Businesses · Unicycle Case Studies

It’s time to ReBrand the Gulf of Mexico Oil Spill.

May 12th, 2010 · No Comments

It’s time to ReBrand the worst offshore spill in history.

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Tags: Green Creative · Green Points of View · Green Politics · Social Media · Unicycle Case Studies