Using local advantage to go beyond ‘green’ messaging. A Unicycle Creative Case Study.

[Read more →]

BC retailer London Drugs tells the recycling story with a one-of-a-kind media vehicle – the StyroCycle.

[Read more →]

See how supply-chain-conscious branding brings the coffee farmer right on to the package with a product name that stands alone.

[Read more →]

Customer Content Contests can be a win-win for marketers and their targets.

[Read more →]

I get to design a brochure for Vancouver’s most famous 1947 Woody Wagon – Tevie’s Termite Taxi!

[Read more →]

With some forethought, and these 5 tips, you can design statistics that will get your readers through the numbers wide awake and looking for more.

[Read more →]

The hPad launch for Hemlock Printers. How to launch digital technology with analog design.

[Read more →]

Why the cheap plastic poppy is out of date for today’s Remembrance Day, and a few solutions to improve it.

[Read more →]

Have you got a sustainability idea or initiative to get off the ground? You might want to take yourself a lot less seriously. Less than two months ago, the Crazy Sustainable Commute was just a fun office idea in the head of Steve Unger, a Senior Director at SAP. The concept is now gaining momentum [...]

[Read more →]

When I see some of the big-money idiocy that passes for brand advertising these days, (Yes, the ad you see above is real) I want to throw this smart little book at marketing heads left and right. That’s one of the reasons I bought a box of them. The other, I must admit, is that [...]

[Read more →]