Trade shows and networking events are a great way for sustainability-focused companies to spread their message. But if the display itself doesn’t share those green values, what’s the point?  When creating a display for London Drugs’ What’s the Green Deal program at the 2010 EPIC Sustainable Living Show, we set the objective of our booth [...]

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Billed as Vancouver’s largest green consumer show, the EPIC Sustainable Living Expo was a must-see from a green branding and marketing perspective. As I wandered the halls, (trying not to collect to much tradeshow trash in my Toyota-branded #5 reusable and recyclable shopping bag) I sought out companies that looked ready to break out with [...]

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