Waking up at 5:30, I have to wonder if driving a carbon-spewing vehicle across an international border to sit in a room full of strangers watching someone speak about the power of remote digital connections… isn’t just a little ironic.
Regardless, I’m here at the Social Media Conference Northwest, to navigate the constantly-evolving thicket of Twitters, [...]

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There’s now one more way for us to measure ourselves against the world. The Online Identity Calculator, created by the Reach Branding Club, promises to “…evaluate the strength of your online brand”, by having you enter in some statistics and leading you through a self-assessment of the  Google results on your own name. It’s a [...]

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Green marketing isn’t just about products and services. People working to further the cause of sustainability become their own brands, and need to communicate their values, objectives and personality as effectively as any bricks and mortar company. Earlier this year, I was introduced to Adriane Carr, former leader of the Green Party of BC, and [...]

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