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Dead Polar Bear Scale – The latest in eco-labeling.

April 10th, 2009 · 2 Comments

In an effort to stay at the forefront of environmental product communication, Unicycle Creative is proud to launch a new worldwide standard for eco-labeling, the Dead Polar Bear Scale (DPB) “It’s a way for consumers to really know what they’re buying into from a climate perspective,” Says Unicycle President Lorne Craig, “We’re all killing polar [...]

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Tags: Environment · Green Points of View · Green in Europe · Research · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies

Detroit’s big-dick auto show cars now have much less sway.

February 15th, 2009 · No Comments

Like steroid-pumping weightlifters at an academic dinner party, the traditional auto show muscle car stars are looking more than a little out of place. At least that’s the report from the 2009 Canadian International Auto Show. This is the kind of event where auto makers roll out their flashiest new concept vehicles, dream cars that [...]

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Tags: Green Points of View · Green in the Economic Downturn · Sustainable Products

Hybrid Karma

June 10th, 2008 · No Comments

In order to travel for a meeting in Capitola (near Santa Cruz) I was forced to rent a car. For the first hour and a half, I was ensnared in a ‘we’ll pick you up’ runaround fiasco (before you loose the legal pit-bulls, Enterprise Rent-A-car, let me sure you it worked out for the best) [...]

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Tags: Stories from The Road · Sustainable Brands 08 Road Trip · Sustainable Lifestyle · Sustainable Products