Brand ideas that defy gravity.™
The unicycle is simple. It’s all about balance. It’s nimble, sustainable, and impossible to ignore. Kind of like great creative work. Looking for solutions that perform? This is how we roll.
To make progress, you have to go past the comfort zone. Without falling on your face. Find that perfect tipping point with ideas that take you out there, built on solid brand foundations.
Stop pedaling on a unicycle and you fall over. I bring over 25 years of non-stop experience in print, advertising, video, strategy and sustainability — and some days I still feel like a beginner. And yes, I DO unicycle. Just not as well as I do that other stuff. - Lorne
Once you get going, spread the word. Tweet. Instagram. Blog. Share. Join a parade. Or run away to the circus. But sign up for our blog first.
Dodge Caravan to be Rebranded in Light of Migrant Threat
The Longest-Serving Nameplate in the Chrysler Lineup is About to be Retired. The surprise move was specifically made to address changing perceptions around the name ‘Caravan’ which has been in use for 5 generations of vehicles made mostly in America since 1983. “The term ‘Caravan’ now has connotations with dangerous, illegal mobs,” says Wally Bildings, […]
Sustainability is a path every brand must ride in its own way. Whether reducing impact, streamlining ops or inspiring with a story, branding your sustainable progress can be as important as tracking it.
“Lorne has really helped London Drugs establish our brand in the stewardship and sustainability arena through his thought leadership on our What’s The Green Deal program. We could not be more pleased with the strategic, creative and tactical work Lorne does on our behalf.”
Executive Vice President & Chief Operating Officer at London Drugs Limited