It seems like just yesterday we were ushering in a brave new era of environmental awareness and positive behavior change. New fair-trade organic free-range recyclable products were launching daily. Hybrid cars graced Hollywood’s red carpets. The US elected a President who can actually find Global Warming on a map. Then ‘Whoops, where’s that 50 Billion you were supposed to deposit in the bank, Uncle Billy?’ Suddenly the world is a whole lot more worried about where their next paycheck is coming from than what kind of recycled stock it’s printed on.
So whither now for those freshly minted Green products and services? What products will survive a belt-tightening? What messages will get cash-strapped shoppers thinking beyond their next credit card bill? Can people rip their attention away from the market drama long enough to remember to tighten the bolts on spaceship earth?
I don’t know yet, Dear Readers, but Green Briefs is going to find out. Over the next few months, I’ll be focusing on the challenges, successes and failures of sustainably-focused products and communications as the economic rollercoaster continues its crazed ride. So stay tuned and hang on.
And if you have any thoughts, stories or research to share, please drop me a line.
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