This year I attended the EPIC Vancouver Sustainable Living Show as an exhibitor (with two clients) as well as a blogger, shopper and beer sampler. There were brand and product concepts aplenty, offering a creative marketing boost as well as a feeling of genuine entrepreneurial optimism. Sure, the usual flock of ‘green’ graphics were on display, with their obligatory sans-serif typefaces and bamboo-wood backgrounds. And there were likely more overpriced niche products than rich hippies to buy them. But overall, the mainstreaming of sustainablity was evident, from the decidedly non-green-and-fuzzy crowd demographic to the inclusion of retailers like London Drugs in the exhibitor mix. I only had so much time to focus on a few interesting brands in my video highlight reel, but you can learn more on the EPIC Vancouver web site. Maybe we’ll see you there next year. Enjoy.
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