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#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity

Welcome to Dahlia Drive. Where clothing goes from Thrift Store to Art Gallery.

Rich colours, subtle organic textures overlaid with bold screenprints, intriguing yet subtle in their interpretation. If this sounds like an art review, it should. Artist Wendy Van Riesen of Dahlia Drive produces her one-of-a-kind pieces from discarded slips and shirts, in her words, ‘Resurrecting the fashion wasteland’, a term which ...

Frame your issues in terms your target market understand.

The Green Party of Canada, and Deputy Leader Adriane Carr came to Unicycle Creative looking for help with handout materials for a by-election in Vancouver Quadra. They had a large amount of climate change data and a fresh platform document from Ottawa posted on the national Green Party web site. ...

Drinking organic tastes better than it looks.

It is with grave determination, Dear Readers, that I go about my task to delve deep into every aspect of the green marketing world. So despite any risks to my personal health that may ensue, the mysterious realm of organic alcoholic beverages will not elude my scrutiny. Herewith are some ...

Five Green Consumers you need to know.

Reviewing a number of green consumer studies, I discovered a majority group the types into five basic categories. Do researchers use the same software? Or do we simply like things we can count on one hand? Whatever the reason, we here at Green Briefs Department of Gross Oversimplification saw a ...

Humour: When to use it for Green Motivation?

When the public thinks of advertising, they often have a polarized point of view. 1. They hate advertising and it never works on them 2. They love and remember a certain ad and it’s usually a funny one. Yet not all campaigns are ripe for humour. So where is it ...

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