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#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity

Drinking organic tastes better than it looks.

It is with grave determination, Dear Readers, that I go about my task to delve deep into every aspect of the green marketing world. So despite any risks to my personal health that may ensue, the mysterious realm of organic alcoholic beverages will not elude my scrutiny. Herewith are some ...

Five Green Consumers you need to know.

Reviewing a number of green consumer studies, I discovered a majority group the types into five basic categories. Do researchers use the same software? Or do we simply like things we can count on one hand? Whatever the reason, we here at Green Briefs Department of Gross Oversimplification saw a ...

Humour: When to use it for Green Motivation?

When the public thinks of advertising, they often have a polarized point of view. 1. They hate advertising and it never works on them 2. They love and remember a certain ad and it’s usually a funny one. Yet not all campaigns are ripe for humour. So where is it ...

New tree-less paper really rocks.

If you wince every time you have to print a job on the skins of dead trees, take a look at TerraSkin™. Instead of using wood pulp, TerraSkin™ is manufactured from stone – 75% mineral powder held together with 25% non-toxic resin – in a manufacturing process that uses no ...

Can e-waste recycling defuse a toxic time-bomb?

A study by Softchoice Corporation in the USA suggested that around half of the business computers in North America would not be compatible with the basic version of the new Vista operating system, while 94% could not currently cope with the premium version. Combine this with new flat-screen technology rendering ...

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