This article originally appeared in Marketing Magazine June 11, 2007 – These days it seems you can’t swing an endangered sea turtle without hitting an article, news item, book or celebrity endorsement of the world’s new-found environmental awareness. But when the green-tinted dust settles, what will it all really mean ...
Uniblog
#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity
Uniblog
#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity
Greenworks Building Supply – Doing it right.
As home renovations and construction grows, Alastair Moore and Pete McGee at want to help make more of that growth green. Their store, Greenworks Building Supply in Vancouver, offers a blend of eco-chic design, trade warehouse sensibility. There are various interpretations of the term ‘green building’. There are products and ...
New Branding Tools Raise Funds for BC Children’s Hospital
Unicycle and friends launch Building for Kids with a new brand, TV spot and DVD video. April 25, 2007 – Healthy communities make us all more sustainable. So I was happy to participate in strategy and branding for ‘Building for Kids’. The Real Estate and Development fundraising program for B.C. ...
Favourite Website of the Month: The Earth From Space
This Space Shuttle photo shows haze from China over the Pacific Ocean, on March 4, 1996, probably a mixture of air pollution, dust, and smoke. The corridor is 200 km wide and 600 km long. I found this image at an amazing (and FREE) on-line catalogue: “The Gateway to Astronaut Photography ...
Carbon Credits Update
My last e-news article on carbon credits generated lively feedback. Some felt it was a worthwhile concept, others derided it as simply a hucksterish way to soothe eco-guilt. Turns out BusinessWeek was skeptical, too.(see article) In it’s response,TerraPass, one of the companies I featured, recently conducted an audit of the project in question, the ...