The latest green initiative from London Drugs seems to be striking a chord with eco bloggers. A few weeks ago, as part of my work creating their ‘What’s the Green Deal’ program, I scripted and narrated a YouTube video to show their recycling process in action. Hardly the kind of filmmaking that would get me tossing back free martinis in back-room parties at the Toronto International Film Festival. Yet this humble tale of the styro-recycling story has been picked up by, a New York based green living blog site that is one of the leaders in the space. It has since been picked up by a number of other blogs, including, and

Check out to find out more about the program. If you want to know more about the video, green blogs or marketing your sustainable initiative, talk to my people.

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