One of the more colourful characters at the show was Nova Lee, a.k.a. The Cup Goblin, founder of a company called Buda Star. She worked the event like a true entrepreneur to promote her ‘HicCup’ product, a pocket-sized travel mug designed to reduce the use of disposable cups. Here’s one way to make a big impression without so much as a tradeshow table, if you don’t mind dressing down for success. Catch her in the GreenBriefs Sustainable Brands 2011 Road Trip Video to see it all in her words.

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