MONO County Masks Up

When Mono County moved to mandatory mask wearing, they wanted a poster campaign that would get attention and help make mask wearing more acceptable for the local community. They came to us with an idea to compare Covid-19 masks with other kinds of mountain face protection. Using a split screen design (and a lot of stock photo browsing!) we came up with a fun way to compare Covid-19 masks with the kind of safety wear used all over the Eastern Sierra. Facebook comments ranged far and wide, but many folks said it was one of the best public service campaigns of its type that they had seen.


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