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Nice mask!

Celebrating Christmas 2020 was an interesting challenge. With the Craig Family / Unicycle Creative holiday card this year, we wanted to recognize the obvious weirdness of the whole pandemic situation, yet stay true to our mission to defy brand gravity™. Gifting someone a useful item is always helpful. And sharing some family news and best wishes for the season is of course, central to the brief.

Our solution was the Xmaskard™ – a cheery poem paired with a reusable face mask, designed to pass on the goodwill. Or… some attitude, depending on how you look over it.

Because there’s nice. Then there’s niiiiice. Wear whichever suits the season.

via GIPHY

 

via GIPHY

 

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