Celebrating Christmas 2020 was an interesting challenge. With the Craig Family / Unicycle Creative holiday card this year, we wanted to recognize the obvious weirdness of the whole pandemic situation, yet stay true to our mission to defy brand gravity™. Gifting someone a useful item is always helpful. And sharing some family news and best wishes for the season is of course, central to the brief.
Our solution was the Xmaskard™ – a cheery poem paired with a reusable face mask, designed to pass on the goodwill. Or… some attitude, depending on how you look over it.
Because there’s nice. Then there’s niiiiice. Wear whichever suits the season.