Organic Video

For BC-based Anita’s Organic Mill, Vancouver branding agency Fluid Creative wanted an animation style with warmth, character and a rustic charm. They also wanted to develop a character for ‘Anita’ that was fun and non-photographic. The ‘Lorne Craig’ cartoon illustration style was a perfect fit.  Different character profiles were designed, and storyboards created to accompany the strategy and scripts provided by the team at Fluid.
Then the iPad pro and ProCreate App were used for drawing the cells, over a texture of rich burlap reminiscent of vintage grain sacks. Final sequences were animated in Photoshop and composited in Final Cut, maintaining the characteristic ‘wobble’ of traditional hand-drawn animation techniques.
The result is a video series that emphasizes Anita’s Organic down-to-earth style while providing engaging brand content for social media and web platforms.

This is a unique website which will require a more modern browser to work!

Please upgrade today!