Why you should attend Sustainable Brands 2012 - The biggest and best green branding conference in North America - Hint: How about a 20% off discount code...
A global climate deal by any other name would sell so much sweeter.
To be successful, a Global Climate Treaty needs a better name than Kyoto. (Sorry, Kyoto)
Sole source, Sole branding for the supply-chain-conscious.
See how supply-chain-conscious branding brings the coffee farmer right on to the package with a product name that stands alone.
When is an attack ad NOT an attack ad?
When is a political attack ad NOT an attack ad? The Green Party's new TV spot, attacked by Green Briefs.
How to brand a hi-tech solution with low-tech magic. The Solar Tracking Tree.
How to brand a hi-tech solution with low-tech magic. The Solar Tracking Tree.
How do you market a product so superior it should sell itself? Just SAY it’s Better™.
Is your product good enough to be 'The Better _____™' ? This tuna definitely is. So why isn't it?
New Branding Basics book comes in handy.
When I see some of the big-money idiocy that passes for brand advertising these days, (Yes, the ad you see above is real) I want to throw this smart little book at marketing heads left and right. That’s one of the reasons I bought a box of them. The other, ...
It’s time to promote Vancouver water with more attitude.
The tap vs. bottled water debate is nothing new, but I came across an article on the Granville website which made me think municipalities may have the wrong idea when it comes to promoting it. Turns out Vancouver has recently upgraded the facilities that treat the already excellent tap water ...
Do companies ‘going green’ get full credit for their investment? New report from Change says, not always.
It’s every green CEO’s nightmare – convincing the board to invest in sustainability only to see the competition rise with the tide of public opinion for doing nothing. This is one of the potential scenarios painted in an interesting report called MapChange 2010, released this week by Change and Angus ...
Dear Mayor Gregor: Three free ideas to get Vancouver’s new bright green brand out of the boardroom and on to the streets.
I was unusually buoyant, (considering I was reading a government document), as I waded through the new 72-page PDF report – Vancouver 2020, a Bright Green Future. This is the much-awaited guide to Vancouver City Council’s ambitious plan to be ‘a top-five global clean-tech city’, complete with a shiny new ...
