Tags ArchivesBrand Positioning

New Branding Basics book comes in handy.

When I see some of the big-money idiocy that passes for brand advertising these days, (Yes, the ad you see above is real) I want to throw this smart little book at marketing heads left and right. That’s one of the reasons I bought a box of them. The other, ...

It’s time to promote Vancouver water with more attitude.

The tap vs. bottled water debate is nothing new, but I came across an article on the Granville website which made me think municipalities may have the wrong idea when it comes to promoting it. Turns out Vancouver has recently upgraded the facilities that treat the already excellent tap water ...

This is a unique website which will require a more modern browser to work!

Please upgrade today!