Like every Sustainable Brands Conference, there were too many issues, themes and streams for any one human to track. But in my dual role as a Sustainability Brand Consultant and volunteer SB2016 blogger, I worked double time to look for key breakout sessions, retail trends for 2016 and locally-brewed IPAs. ...
Five Green Consumers you need to know.
Reviewing a number of green consumer studies, I discovered a majority group the types into five basic categories. Do researchers use the same software? Or do we simply like things we can count on one hand? Whatever the reason, we here at Green Briefs Department of Gross Oversimplification saw a ...