But when making a new video for The Silent Gardener, Unicycle Creative decided to get under peoples’ skin a bit.
Using irritating sounds to sell… peace and quiet.
If you REALLY want to know about advertising, green marketing and how to curb your ego, read this book.
Marc Stoiber is a force of nature. I almost said freak of nature, but I didn’t. Not sure why, because he’s that, too. Not only did he build a dazzling career, drinking with the world’s creative elite and working on brands that would make Don Draper salivate, he threw it ...
Can business printing actually HELP a forest? On THIS paper, maybe it can.
It’s interesting how the perceptions and realities of sustainability ebb and flow. It wasn’t too long ago that we were all shunning the printed page, saving trees by not printing that e-mail. Until we calculated the carbon footprint of the server farms that dish up all that e-spam. Or the ...
BC’s Mining Industry Running With Its Tailings Between Its Legs
The Mount Polley Mine Environmental Disaster, as it’s soon and forevermore likely to be known, has thrown into sharp focus the incredible liability the mining industry faces whenever they decide to store a toxic swamp full of lead, cadmium, arsenic and whatever other delightful chemical combinations these elements can create. ...
How to integrate in-store, on-line, web video and selfies in a contest that makes customers the real #GreenHeroes
It’s about time recyclers got the hero status they deserve. So when London Drugs needed to spread the word about recycling for Earth Day 2014, we decided to get social with a heroic campaign. We began with online video. Leaping out with balloons, confetti and an obnoxious bull-horn, we surprised ...
You Are Here. A Sustainability Literacy Presentation
On April 16, 2014 I was honoured to be asked to present at the University of The Fraser Valley’s inaugural Graphic and Digital Design Portfolio Show. For those that attended, here are links to some of the resources I mentioned in my talk. For the other 6,999,999,850 or so of ...
How to use your Supply Chain to educate and sell.
When most companies think of marketing, it’s all about simplifying and wrapping up their advantages in a few carefully-chosen words and images. But sometimes showing customers and prospects the bigger picture can make a greater impact. Hemlock Printers recently hosted a booth at the Globe 2014 Exposition, part of the ...
Is your brand outgrowing its image? Here are three symptoms to check…
Ahhh, spring. That season of blossoms and birdsong… the roar of gasoline mowers and the stench of blue smoke in the air. Unless you are a customer of The Silent Gardener Ltd, who for years quietly grew their business using only electric equipment, organic fertilizers and biological pest controls. But ...
Telling a sustainability story with a warmer image.
We recently completed some blog updates for the London Drugs What’s the Green Deal? program, to help recognize some recent achievements and help customers feel the sustainable love. In the past, we have concentrated on longer-form articles for the GreenDeal.ca blog. These perform well, both from an SEO perspective, and ...
The iconic ‘stubby’ beer bottle brings package design issues to a head.
The iconic stubby Canadian beer bottle - now a symbol of uber-cool package design?
