If the new Eco-Drive program catches on, carbon offsets could one day be be as built-in as power windows. The theory is simple: dealers who buy into Eco-Drive purchase enough carbon offsets to balance off all the emissions a driver will create over a year of their vehicle ownership. Offsets ...
Never underestimate the power of a fun idea.
Have you got a sustainability idea or initiative to get off the ground? You might want to take yourself a lot less seriously. Less than two months ago, the Crazy Sustainable Commute was just a fun office idea in the head of Steve Unger, a Senior Director at SAP. The ...
New Branding Basics book comes in handy.
When I see some of the big-money idiocy that passes for brand advertising these days, (Yes, the ad you see above is real) I want to throw this smart little book at marketing heads left and right. That’s one of the reasons I bought a box of them. The other, ...
Environmental anti-advertising hits Alberta. Who’s next?
As a Province that has just spent millions to convince tourists to visit her pristine vistas, Alberta can’t be too happy with the new campaign from Corporate Ethics. “Rethink Alberta” billboards are going up in Seattle, Portland, Denver and Minneapolis that compare the tar sands to the BP Blowout oil ...
Green still growing despite the recession – 2010 Green Brands Survey
The 5th Annual ImagePower® Green Brands Survey is out, with some encouraging and surprising results. First, the environment is not going away, despite our best attempts to kill it. With over 9000 people polled in eight countries (Australia, Brazil, China, France, Germany, India and the United Kingdom) this study concludes ...
EPIC 2010 Show a feast of green marketing roughage.
This year I attended the EPIC Vancouver Sustainable Living Show as an exhibitor (with two clients) as well as a blogger, shopper and beer sampler. There were brand and product concepts aplenty, offering a creative marketing boost as well as a feeling of genuine entrepreneurial optimism. Sure, the usual flock ...
So what’s Twitter good for, anyhow?
My cocktail-party rebuff to Twitter Doubters.
Do you have to shop specialty stores to shop green?
Not always. At least, that’s the message I’m trying to convey in this latest London Drugs video. I took a tour through my local store and helped the manager build a display of green products for Earth Day. These are products identified under the What’s the Green Deal program Unicycle ...
The new green energy economy is old school for Energy Alternatives campaign.
If there’s one thing any marketer likes it’s a client who can back up their claim. When I met Kevin Pegg from Energy Alternatives in Victoria last year, I knew he was the real deal. So I was pleased and honoured when he asked Unicycle Creative to build some magazine ...
iPhone pic of the week:
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