It's time to ReBrand the worst offshore spill in history.
Recycle your corporate billboards. Or sweatshirts.
If you are an advertiser who buys billboard media, chances are you may have some vinyl boards in the mix. If that’s the case, you can now get your old billboards repurposed into dashing courier-style bags by Vancouver’s ECO Apparel. This is a great re-use of material, and could become ...
iPhone pic of the week:
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What’s the Green Deal launches video blog. Look out, diCaprio…
I’m ready for my closeup. Er, maybe a little too close. But it’s all for a good cause, namely the continued greening of one of BC’s great independent retailers. As some Green Briefs fans will know, I helped London Drugs brand launch their What’s the Green Deal sustainability program almost ...
Feeling green? There’s an app for that.
I must say, since getting an iPhone, a day doesn’t go by where I don’t discover (or at least imagine) a new way to use the crazy thing. Sure, it may just be flicking a virtual zero-carbon Zippo lighter for cheap effect at a concert. Then again, it may be ...
Vancouver’s ‘Bright Green Future’ looking pretty dull.
I stood dumbstruck, looking at the latest poster campaign for our Green Capital campaign. Type only, a headline with no direct involvement for the reader, copy with no specifics, and generic web addresses buried at the bottom as a half-hearted call-to-action. How did such a dull poster possibly get made ...
Social Media success for styrofoam recycling message.
Social media did its thing last week when London Drugs Tweeted its followers on my Green Deal blog article about their innovative Styrofoam take-back and recycling initiative. (I write the blog for London Drugs’ What’s the Green Deal Program as part of my role as LD Green Marketing Consultant) The ...
Scared back into the safe arms of plastic.
I guess it was just a matter of time. Poke the giant frequently enough and you’re going to get a swat. Over the last few years, municipalities, retailers and consumers have continued to embrace reusable shopping bags and restrict, regulate and reject plastic bags. And Big Industry responded in classic ...
Momentum Biking Magazine – A cultural icon in the making?
I have seen this publication before at one of my local coffee shops, so I was happy to find out more at their booth at Epic. A chance to win a bike trailer was enough to entice me to subscribe, (for the show-special rate of $15 a year) and I ...
How green is your media?
You’ve printed your brochure on 100% post-consumer recycled stock. Your factory buys energy from a renewable supplier. Your fleet runs on biodiesel sourced from oil that was only used to fry organic, locally-grown potatoes. Now it’s time to do your media plan. This is no time to hang up your ...
